Customer Journey Map Template
See the experience from the customer's side of the table. This customer journey map template lays out stages left to right with lanes for actions, thoughts, emotions and touchpoints, so gaps and friction stand out instead of hiding in a spreadsheet. Swap the sample steps for your real moments, recolor each phase to flag sentiment, and widen a lane where the story gets busy. Tune fonts and palette to your brand, and the vector artwork holds up in a board deck or a printed workshop. Start here or blank, invite teammates to comment, and share a link when the path is ready.
How it works
- Open the template and name your journey stages.
- Fill lanes for actions, emotions and touchpoints.
- Mark pain points and color each phase by sentiment.
- Invite teammates, then export or share a link.
Frequently asked questions
- Can I adapt the stages to my own funnel?
- Yes. Rename, add or remove stages and lanes so the map mirrors how your buyers actually move.
- How do I share it with stakeholders?
- Publish a public share link or export to PNG, PDF or SVG; Pro adds PPTX for slide decks.